At Quarry, we often use tech or other jargon when interacting with our peers. It can sound like an entirely different language is coming out of our mouths when we’re trying to communicate a lot of information quickly. OUR APOLOGIES if we ever use terms that leave you behind! The problem with insider terminology and acronyms is that too much of it can turn language into gibberish, sounding SSIF. (That’s “so stupid it’s funny.”)
When we communicate with clients, we try to use actual words to make sure the message gets across clearly. It’s always a pleasure to explain and translate our insider language, but because we do sometimes hit you with strings of letters, we wanted to share an [incomplete!] dictionary of common acronyms (and other shortened identifiers) we use often.
What is AOV? Why, that means Average Order Value!
Similarly:
API = Application Programming Interface
ARR/MRR = Annual/Monthly Recurring Revenue
AWS = Amazon Web Services
B2B = Business-to-Business
BR = Bounce Rate
CAC = Customer Acquisition Cost
CID = Campaign Identifier
CMS = Content Management System
CNV = Conversion
CPA = Cost Per Acquisition
CPL = Cost Per Lead
CPI = Cost Per Install
CR = Conversion Rate
CRM = Customer or Client Relationship Management
CRO = Conversion Rate Optimization
CTA = Call To Action
CTR = Click-Through Rate
CX = Customer Experience
D2C = Direct-to-Consumer
DDM = Data-Driven Marketing
DEI = Diversity, Equity, and Inclusion
DNS = Domain Name System
ERP = Enterprise resource planning
ESP = Email Service Provider
FTP = File Transfer Protocol
GA = Google Analytics
GTM = Google Tag Manager
ICP = Ideal Customer Profile
IDFA = The Identifier for Advertisers
KPI = Key Performance Indicator
LTV = Lifetime Value
MFA = Multi-Factor Authentication
MOM = Month Over Month
MVP = Minimum Viable Product
OKR = Objectives and Key Results
OS = Operating System
PDP = Product Detail Page
PII = Personally Identifiable Information
PM = Project Manager or Project Management
PPC = Pay Per Click (Advertising)
PR = Pull Request
PWA = Progressive Web App
QA = Quality Assurance
ROAS = Return On Ad Spend
ROI = Return On Investment
SEO = Search Engine Optimization
sGTM = Server-side Google Tag Management
SOP = Standard Operating Procedure
SSO = Single Sign-On
Stat Sig = Statistically Significant
TOS = Terms Of Service
UI = User Interface
UX = User Experience
YOY = Year Over Year
2FA = Two-Factor Authentication
We’ll continue to update this post when new insider terms and acronyms become a part of our common vocabulary. Hopefully, that’ll help our shortcuts to be understood by everyone involved.
Oh! Last but not least, even though it isn’t an acronym when our wonderful founder, Brendan Binger, gets Shakespearean and says “fortnightly,” that means every two weeks to us commoners. 🙂
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