Work / Membership / Travel
Growing a travel membership from $2M to $20M ARR
A five-year product-led growth partnership: full-stack engineering, DevOps, design, and data science that scaled a niche membership into a category leader — and carried it through multiple acquisitions.
Photo by Blake Wisz on Unsplash
Grew. Five years embedded as the product and engineering team, carried through multiple acquisitions.
- 10× revenue growth
- 500k avg weekly pageviews
- >$20M ARR at scale
The challenge
A beloved but niche membership product had plateaued. Growth required rethinking acquisition, retention, infrastructure, and the data that informed every decision — without breaking what members already loved.
What we did
We embedded as the product and engineering team: rebuilt core flows for conversion, hardened infrastructure to absorb 500k+ weekly pageviews with 900k peaks, instrumented a privacy-respecting data platform, and ran a continuous experiment program against revenue.
The outcome
Revenue grew 10× — from ~$2M to >$20M ARR — over five years, and the business was carried successfully through multiple acquisitions that integrated software, data, and users into a larger portfolio.
More work
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Unified.
From siloed tools to a single source of truth: a data platform and self-serve BI for a pharmacy group
Confidential -
$40k week-one revenue lift
Optimizing a membership signup flow into a $40k week-one revenue lift
Harvest Hosts -
Replatformed.
Rebuilding a European travel-membership storefront on a headless Jamstack
Harvest Hosts