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Work / Travel & Membership

Growing a travel membership from $2M to $20M ARR

A five-year product-led growth partnership: full-stack engineering, DevOps, design, and data science that scaled a niche membership into a category leader — and carried it through multiple acquisitions.

STRATEGYENGINEERINGDATADESIGN
A vintage silver travel trailer glowing warmly at dusk, with two people relaxing under a patio umbrella beside an open field

Photo by Blake Wisz on Unsplash

ClientHarvest Hosts
RoleEmbedded product & engineering team
Duration5 years
TeamCross-functional pod (product, design, full-stack, DevOps, data)

Grew. Five years embedded as the product and engineering team, carried through multiple acquisitions.

  • 10×revenue growth
  • 500kavg weekly pageviews
  • >$20MARR at scale

The Challenge

A beloved but niche membership product had plateaued. Growth required rethinking acquisition, retention, infrastructure, and the data that informed every decision — without breaking what members already loved.

The Solution

We embedded as the product and engineering team: rebuilt core flows for conversion, hardened infrastructure to absorb 500k+ weekly pageviews with 900k peaks, instrumented a privacy-respecting data platform, and ran a continuous experiment program against revenue.

The Results

Revenue grew 10× — from ~$2M to >$20M ARR — over five years, and the business was carried successfully through multiple acquisitions that integrated software, data, and users into a larger portfolio.

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